A love letter to Plaine Products

A love letter to Plaine Products

I’m not calling this post “Plaine Products Review” because I can’t even hide it y’all. I loved using Plaine Products shampoo and conditioner on my 3c curls! Let me tell you why.

Plaine Products Review Pinterest graphic

About the brand

Plaine Products’ main mission is to “provide natural, quality products in sustainable packaging.” They do this by selling products including shampoo, conditioner, and body lotion in refillable aluminum bottles. Once you finish a product, you can send the empty bottles back to be refilled and sent to another customer!

Photo of travel size Plaine Products shampoo and conditioner in Rosemary, Mint, vanilla scent.

Plaine Products is also a Certified B Corps, 1% for the Planet member, and a woman-owned business. As if that wasn’t good enough, their ingredients are certified cruelty-free and vegan. Honestly, I’m sometimes skeptical about seeing “vegan” haircare products and tools. (Sometimes vegan hair products can have overly-processed ingredients and vegan hair brushes are often virgin plastic.) In Plaine’s case, the vegan ingredients are simple and sweet. Although being able to pronounce things is not a real test of how natural they are, pretty much every ingredient on Plaine’s list is simple to understand. Check out the Plaine Products website for details.

Screenshot from the Plaine Products website. Large bottles of their shampoo and conditioner cost $30.
Screenshot from the Plaine Products website.

One major downside is that their products are not cheap. Their 16 ounce bottle is $30 ($1.85/oz), whereas conventional brands like Not Your Mothers and SheaMoisture are $8 for 12 oz ($0.62/oz) and $11 for 10 oz ($1.07/oz), respectively. (Links are only so you can see where I got these numbers. I am not promoting these products.) Plaine Products are almost 3 times as expensive, which I understand is a barrier to accessibility.

On the up side, Plaine Products does sell travel/sample sizes of their products so you can test them out before you commit, which is exactly what I did! I got this shampoo and conditioner set for $10 on EarthHero. Each is 2.5 ounces and it looks like they’ll both last about 2-3 washes. 


Going into this wash day, my hair was very tangled after going from a poorly defined wash n’ go to a messy bun in the days prior. Thus, parts of my experience might be the result of having super knotted hair rather than the Plaine Products, but more on that soon.

As usual, I shampooed my hair outside the shower by diluting about 1oz of the Plaine Products Rosemary Mint Vanilla shampoo in about 7oz of water. I combined these in an applicator bottle and got to work applying shampoo to my scalp. The first things I noticed were that (1) it smells amazing, and (2) the shampoo was super sudsy. This was not only more sudsy than other sulfate-free shampoos, but also more than the sulfate shampoos I’ve used. Even diluted, it lathered up a lot. I don’t think it was overly stripping, but it also definitely didn’t do much to detangle my hair (not that I ever really expect that of a shampoo). Overall, I have a fairly neutral opinion of the shampoo as a product.

Travel size Plaine Products conditioiner fitted with green plastic pump. Seen in shower alongside other products.
My hair in the shower with Plaine Products conditioner applied. Curls are wet, well-defined, and conditioner is visible.

Moving on to conditioner, this is where I really fell in love. I jury-rigged a pump (with one from another bottle that happens to fit perfectly) since I like being able to apply conditioner one-handed. The conditioner also smells AMAZING – it smells a lot like tea tree oil, even though I don’t think that’s in the ingredients. After applying conditioner, I think it took about 1-2 minutes per section to detangle my hair. Like I said, it was pretty knotty. Through this detangling process, though, the conditioner really got worked into every strand of my hair which I think probably helped the ingredients do their thing

Plaine Product’s website says that their conditioner can be used as a normal rinse-out conditioner, as a deep conditioner, and even as a leave-in. I used it as a deep conditioner, so I covered my hair with a plastic cap and left the conditioner in for about 15 minutes while I washed my body and shaved. Once I took the cap off to rinse out the conditioner, it was immediately clear: my hair was soft and moisturized. I feel like I say this every time I use a new products, but I swear. My hair was softer than usual. 


Does Plaine Products shampoo and conditioner work on 3C curly hair? Yes, absolutely.

Given the ethics of the company, the low waste packaging, and how well the conditioner worked for my curly hair, I will definitely be using Plaine Products again. Since my current wash day routine is formed around having liquid shampoo and conditioner, using Plaine Products is an easy way to switch to a more sustainable option.

If I have one suggestion for Plaine Products, it’s that they offer a pump with their travel/sample sizes. They have pumps for their larger hair care products, and even for their travel size body lotion, but not for the travel size hair products. Also, hopefully costs will come down as more people adopt this option!

Hair twisted after washing. Strands are healthy, soft, and well-moisturized.
Hair twisted after washing with Plaine Products.

Are you thinking about trying Plaine Products on curly hair? Let me know if I can answer any questions for you in the comments!

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