3. Prose
If you’re on Instagram, you might’ve seen ads for Prose – they’re the ones selling “customized” hair care products in pretty amber-colored bottles with your name on them. If my tone sounds a little cynical, it’s because Prose just makes the cut by selling a curl cream. One single curly hair product that costs $25 for 5.1 fl ounces!!!
That’s $5/oz, more than all of the top styling creams from Naturally Curly: Cantu Moisturizing Curl Activator Cream ($0.58/oz), Melanin Haircare Twist-Elongating Style Cream ($1.06/oz), and Bounce Curl Avocado & Rose Oil Clump and Define Cream ($4.00/oz). Maybe you’re paying more for quality of ingredients and an ethical company, but the price tag seems way too high for me.
I suppose since the products are “customized” for your hair, their other products can be classified as curly hair products but it’s all a little too hoighty-toighty for me.
Extra props: They specifically market a curl cream and not just a generic “hair cream” that may or may not work for curly hair.